About the Care Bears™
The Care Bears are a set of characters created by American Greetings in 1981 for use on greeting cards. In 1983 the toy company Kenner took the characters and made the first in a line of very successful stuffed teddy bears based on the Care Bears characters. Each Care Bear comes in a different color and with a specialized insignia on its belly: for example, "Bedtime Bear" is pastel blue and sports a sleepy-looking crescent moon symbolizing bedtime. "Cheer Bear" is pink with a rainbow insignia. The Care Bears appeared in their own television series 1985 to 1988, in addition to three feature films. Today, Care Bears are still being marketed and as a retro property is extremely hot in retail. As part of this comeback, the Bears have appeared in their first three CGI movies, Journey to Joke-a-lot (2004), the Big Wish Movie (2005) and Care Bears-To the Rescue (2010)
The most recent televised series “Care Bears Adventures in Care-a-Lot” reached millions of viewers on Nickelodeon and Nick Jr. The series led to an interactive website, AGKidZone, sponsored by American Greetings featuring the Care Bears in “Care-a-Lot” with games, videos, and activities.
In late 2009, American Greetings announced that the Care Bears will be re-imagined with the launch of a new series, "Care Power Team". In 2011, the card company announced that a new television series, the franchise's first in CGI, is in development and will premiere in 2012.
The Ratings Are In!
Care Bears is the #1 show on DIC's Kewlopolis on CBS Saturday mornings!
The ratings for the block are up 50% from last year with kids 6-11 and females 2-11 and females 6-11
The CBS Saturday morning block is the 2nd highest rated block on broadcast TV among girls 2-11, ahead of ABC, NBC and FOX!
Care Bears Adventures in Care-a-lot continues to reach millions of consumers with multi-million dollar print, online & TV ad campaigns promoting tune-in messages, including:
26 new episodes on 325+ stations nationwide (2007-2008)
Commercials airing on Nick and Nick Jr. reaching 25.5 million households plus local cable spots running in the top 5 markets
Banner Ads running on NickJr.com reaching 2.9 million
Print ads in Nick Jr. magazine Holiday 2007 reaching 2.4 million moms of kids 2-5
Radio spots on Radio Disney reaching 2.7 million moms of kids 2-5
Links for Care Bears